Effects of Supply Chain Operational Practices on Start-up Performance

Authors

  • Dr. Saima Tabassum Chairperson, Department of Business Administration, Sindh Madressatul Islam University, Karachi, Pakistan
  • Hadiqa Malik *Scholar, Department of Business Administration, Sindh Madressatul Islam University, Karachi, Pakistan
  • Humaria Munawar *Scholar, Department of Business Administration, Sindh Madressatul Islam University, Karachi, Pakistan
  • Hoor Mughal *Scholar, Department of Business Administration, Sindh Madressatul Islam University, Karachi, Pakistan

Keywords:

Supply chain Operational Activities, SCOR Model, Financial Performance, Customer Satisfaction, Service Level

Abstract

The number of small businesses and startups have been operating in developing counties and
this trend is increasing over time. Most of the small businesses fail due to a lack of awareness
about the implementation of effective operations in the Supply chain. The purpose of this
research is to explore the relationship between supply chain operational activities on startups
performance. The study develops and tests a research model between the relationship of SCOR
on startup-up performance. A survey of 50 small businesses has been collected which have
established their operations within Pakistan. The gathered data have been analyzed using the
SPSS software and performed Regression and Correlation Analysis. The findings do not
support the significant relationship between SCOR (Plan, Make, Source, Deliver, Return) on
the financial performance (p=0.127) of the small businesses. But SCOR has a positive relation
to Customer satisfaction (p = 0.000) and service level (p = 0.000) as per the findings. This
research is based on the recommendations of previous research, and further exploring the
effects of supply chain operational activities on startup performance that is conducted within
Pakistan. As per the researchers’ knowledge, this is the first explanatory research that is
analyzing the effects of SC Operational activities on startup performance. This research emphasizes the importance of supply chain operational practice and its impact on startups' performance in terms of customer satisfaction and service level. This research would help to further analyze the effects of each practice on each performance indicator of businesses. This research will be useful for small businesses as small business owners can assess their supply chain operations such as their demand planning and forecasting, supplier management, delivery of goods, and return policies in their day-to-day operations and make relevant
improvements that help to satisfy and retain their customers for long-run.

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Published

2022-06-26

Issue

Vol. 2 No. 1 (2022): Propel Journal of Applied Management (PJAM)

Section

Articles